Gucci goes greener than ever with their ecological luxurious packaging and delivery services to their shopping streets

Gucci goes greener than ever with their ecological luxurious packaging and delivery services to their shopping streets

Gucci confirms its green vein by launching a new eco-friendly project, which is part of its program of eco-friendly initiatives launched in 2010, with ecological luxurious packaging, energy savings in all Gucci stores, offices, warehouses and throughout the supply chain, optimizing transport and distribution, using paper and packaging from sustainably managed forests (FSC certification), reducing waste, saving water and paper in offices, warehouses, stores, production sites, and the supply chain, increasing attention to the use and management of chemicals, the development of innovative materials that respect the environment, an origin and traceability of raw materials that respect nature, biodiversity, animal welfare, and local populations.

ecological luxurious packaging


The brand has reached an agreement with the Dutch group TNT Express to "promote a sustainable model for the delivery of goods to the city shopping streets in major European cities, using electric vehicles," it announced in a press release.


The High Street Fashion initiative is starting in Milan and involves a total of ten Milanese boutiques also belonging to, among others, the brands Saint Laurent, Bottega Veneta, Stella McCartney, Balenciaga, Alexander McQueen, owned like Gucci by the French luxury group Kering (ex-PPR). The project has also been extended to two Gucci stores in Amsterdam.

Together with the Dutch postal group, Gucci has developed a model for urban logistics, which makes it possible to "combine in a single solution the 'reception' and 'delivery' of goods to stores, which until now have normally been carried out by several vehicles and at different times of the day," the company explains.

The service includes the daily supply of goods from Gucci's logistics site in Cadempino, Switzerland, through this eco-friendly channel, the delivery of goods to the operational structure of TNT Express Italy near Milan, and the delivery of goods to the shops in the city center with electric vans. Another low environmental impact vehicle running on methane gas serves the Gucci outlet near Milan's Malpensa airport and other shopping in Lombardy.

Gucci has been playing the green card for several years now, highlighting its eco-responsibility and investing more and more in this area. The group has integrated the green policy into its overall strategy by gradually involving all divisions of the company and its suppliers. This strategy has thus led it to set up its own sustainable supply chain.

"We started in 2010 with the creation of a new packaging that is safe for the planet and made exclusively of FSC (Forest Stewardship Council) certified paper, and then we continued by optimizing the volume of goods transported and our fleet of vehicles, not forgetting the program to limit energy consumption in stores," says Rossella Ravagli, Gucci Group's Director of CSR and Sustainable Development.
"We recently launched a project with the Italian Ministry of the Environment to assess the environmental impact and calculate the CO2 emissions produced within our chain in order to reduce them. In the same spirit, we have decided to offer certain products made with innovative materials that have the least possible impact on the environment," she concludes. In particular, Gucci has produced eco-friendly eyewear made from eco-friendly materials and biodegradable sandals.

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